Lilit Tshughuryan

Lilit Tshughuryan »Women Entrepreneurship Ambassador
Industry: Business management, consulting and training
Status: Entrepreneur
Certified trainer of entrepreneurship
Certified trainer of marketing, merchandising and business management
Lecturer of merchandising, marketing, neuromarketing (local and international)
Profile: 10+ years of expertise in international business administration, marketing and commerce. Expert in business consultancy and professional business trainings.
kills & Expertise

Professional trainer and business consultant in the areas including;

Area: Marketing: market research and diagnostic, social marketing and fundraising (implementation, follow-up and feedback), local and international market research, new product/service research, advertising effectiveness research, mystery shopping research, neuromarketing (eye tracking research, EEG research, GSR research), fashion marketing (Ready-to-wear/Prêt-à-Porter, High fashion/Haute couture and Mass fashion/fast fashion), luxury marketing, personal marketing (Personal branding and reputation management, personal brand and professional portfolio development), hotel marketing, hotel mystery guest evaluation.
Area: Management: business consulting and training delivery, business public relations and business event management, franchise projects management (implementation, follow-up and feedback), franchise business plan writing, franchise trainings and seminars, pre-opening assistance, social, cause related events management (Charitable events, fundraising events), franchise SWOT analyses for hotel sector including restaurants and cafes.
Area: Merchandising: visual merchandising, e-merchandising, fashion merchandising, stores, supermarkets and hypermarkets merchandising, shopping malls merchandising, remerchandising, online merchandising, franchise store merchandising guidance, visual merchandising for HoReCa sector.
Awards and achievements

Women’s Entrepreneurship Development project, October 2012
Women’s Entrepreneurship Development project, "The FEMALE ENTREPRENEUR AMBASSADOR" Competition. As a result, Yerevan presents Lilit Tshughuryan (Founder and director of Akademix Team LLC) with the certificate L. Tshughuryan is recognized as a Women Entrepreneurship Ambassador of RA. The project is implemented by Armenian Young Women’s Association, with the support of U.S Embassy in Armenia.
Educational Background and Certifications

2006–2008 Université Jean Moulin (Lyon III) and French University in Armenia

MASTER’S DEGREE IN ECONOMICS IN THE FIELD OF BUSINESS ADMINISTRATION (MANAGEMENT) with a specialization in International Business -Armenian State Diploma by "French University in Armenia"

LE MASTER ECONOMIE, GESTION MENTION MANAGEMENT INTERNATIONAL SPECIALITE Affaires Internationales-French State Master by Jean Moulin University Lyon III

Master of Business Administration 1st Year: Diploma thesis: "Managerial, commercial and marketing diagnostics" designed for Consulting and training industry (Armenian Market)
Master of Business Administration 2nd Year: Diploma thesis: "Commercial activities management and organization in Chemical industry" (EU member coutries)

2001–2006 Université Jean Moulin (Lyon III) and French University in Armenia

BACHELOR’S DEGREE IN ECONOMICS IN THE FIELD OF TRADE (COMMERCE) -Armenian State Diploma by French University in Armenia
LA LICENCE INSTITUT UNIVERSITAIRE PROFESSIONNEL, SCIENCE DE GESTION-French State Master by Jean Moulin University Lyon III
BcS"Bachelor of Science in Management": Diploma work: "Hotel marketing, management and ongoing evaluation" in Franchise business (research based on Armenia Marriott Operations)

2005 Attestation for diploma "Licence IUP Sciences de Gestion" option COMMERCE, IAE, Institut d’Administration des Entreprises de L’Université Jean Moulin Lyon 3, France Lyon

Languages Skills
Armenian-Native or bilingual proficiency
French-Full professional proficiency
English-Full professional proficiency
Russian-Professional working proficiency
German-Limited working proficiency
Current Private company
2009-present Founder and director of "Akademix Team" consulting and training company
Responsibilities:Managing all aspects of business consultancy and business solutions in marketing, management and merchandising
Managing all features of business, including client service, sales, buying, accountings
Design and delivery of open/corporate trainings, seminars and workshops (local and international level) in the areas of marketing, management and merchandising